Back in the year 2020, we produced a film in cooperation with Adidas and Sportmaster. The key essence here was to promote and inspire people to exercise during the upcoming winter, and for that reason, our client was in search of a product that could present the feeling of both winter and scenic action. The hero film became the main promotion of a bigger campaign, and we moreover produced two additional films in which Olympic champion Pernille Blume in the first video challenged athletic runner Benjamin Vedel to swim in ice-cold water. In the second video Anders Hoffmann, the first-ever to complete the Antarctica Ironman dared boxer Sofia Kanamat to bike in minus 20 degrees on frozen continents.