Adidas came to us back in the beginning of 2021 for their then- new upcoming project with Løbeshop. Adidas wanted our creative interpretation of the campaign. We, therefore, had to be inventive as we had to find solutions on how to convert the desired message and reach out to Løbeshop’s customers meanwhile still promoting Adidas’ products best possibly.

The concluding outcome of this became a hero video focusing on striking action clips including a speech which ought to form an awareness of the actual problem statement: Plastic pollution in the ocean. Additionally, we also conducted an interview kind of conversation between the face of Løbeshop; Jesper Petersen and Adidas community captain; Mathilde Have. In the conversation Mathilde Have spoke about her experiences regarding plastic and the environment, she further shared some pieces of advice to reduce one’s usage of plastic as a normal Dane. To support the video material, we also shot many still pictures during the production which essentially got utilized on all Løbeshop’s channels.