case.

Asics - GEL-kayano 28

Asics reached out to us as they needed commercial material for the Launch of their new Gel-Kayano 28 shoes. The production had to be available by all their suppliers in Denmark. Asics have a concept called sound mind, sound body which we used as an inspiration to make the Danish material so it accordingly could be in line with Asics’ concept and values. We were given the task to prepare a storyline of the Danish material and we ended up producing a hero video,
cutdown and still images.

case.

Asics - GEL-kayano 28

Asics reached out to us as they needed commercial material for the Launch of their new Gel-Kayano 28 shoes. The production had to be available by all their suppliers in Denmark. Asics have a concept called sound mind, sound body which we used as an inspiration to make the Danish material so it accordingly could be in line with Asics’ concept and values. We were given the task to prepare a storyline of the Danish material and we ended up producing a hero video,
cutdown and still images.

Credits:
Director: Mikkel Siveløkke Møller
DOP: Jonas Siveløkke Møller
Editor: Mikkel Siveløkke Møller
Still Photographer: Niki Wacherhausen
Runner: Simon Rugaard
BTS Still: Niki Wacherhausen
Colorist: Mikkel Siveløkke Møller
Sound mixer: Rasmus Steen

Team Asics: Anne Steenberg & Laura Melander

Director: Mikkel Siveløkke Møller
DOP: Jonas Siveløkke Møller
Editor: Mikkel Siveløkke Møller
Still Photographer: Niki Wacherhausen
Runner: Simon Rugaard
BTS Still: Niki Wacherhausen
Colorist: Mikkel Siveløkke Møller
Sound mixer: Rasmus Steen

Team Asics: Anne Steenberg & Laura Melander