Asics – Sound mind, sound body

In collaboration with Sportmaster and Asics, we produced a commercial and still images showing three different target groups running in different environments. The overall aspiration with the video was to show how Asics’ products can be used across running habits and settings; in other words, that Asics can suit everyone regardless of running style. We operated the idea for the video and further deliberated all logistics. The execution of the production was completed in one day as everything went smoothly and were efficient. We had planned specific shots that had to be taken in the precise same sentence with the three different athletes, so we in the post-production could be creative with the editing.