Bodylab wanted our creative take on their new campaign. They hence reached out to us as they needed material for the launch of their brand-new energy drink named “Refresh”. We, therefore, shifted into thinking-mode for the best solution and plan. Through several meetings with Bodylap, a final proposal was developed for how we most optimal visually could converse the new product into a lot of colors and freshness. The production took place over two days, where we were responsible for producing both photo and video content for web, organic, and paid social.