We are thrilled to announce our “That’s Why” campaign we created for Bodylab, featuring four outstanding athletes. In our campaign we get an exclusive peek into what it takes to reach the pinnacle of success in their sport. With a mixture of energetic visuals, intense sound design and gritty voice overs we wanted to achieve an unpolished look to our film that embodied the personality of all four athletes. Get ready to become motivated. Hear the athletes “Why,” and learn how Bodylab’s products help them fuel their drive to be even better.