In collaboration with New Balance, Løbeshop came to us with the need of a campaign film for the Fresh Foam 1080 v12 running shoe. In our creative process, we came up with a humorous take on the project, promoting New Balance while maintaining Løbeshops light tone of voice. The outcome became a hero video focusing on the comradely between the runners, and the funny expressions of the spectators gazing at the runners as they passed them.