case.

New Balance - 1080 V12

In collaboration with New Balance, Løbeshop came to us with the need of a campaign film for the Fresh Foam 1080 v12 running shoe. In our creative process, we came up with a humorous take on the project, promoting New Balance while maintaining Løbeshops light tone of voice. The outcome became a hero video focusing on the comradely between the runners, and the funny expressions of the spectators gazing at the runners as they passed them.

case.

New Balance - 1080 V12

In collaboration with New Balance, Løbeshop came to us with the need of a campaign film for the Fresh Foam 1080 v12 running shoe. In our creative process, we came up with a humorous take on the project, promoting New Balance while maintaining Løbeshops light tone of voice. The outcome became a hero video focusing on the comradely between the runners, and the funny expressions of the spectators gazing at the runners as they passed them.

Director: Mikkel Siveløkke Møller 

DOP: Jonas Siveløkke Møller  

Still Photographer: Anders Mielskov Bang 

Editor & colorist: Mikkel Siveløkke Møller 

Art Direction: Anders Mielskov Bang 

Production assistant: Bertil Feld 

BTS: Mikkel Wellejus Dybæk 

Team LB: Jesper Petersen, Malte Kirkebæk Weis & Lars Ivar Henriksen