case.
New Balance - 1080 V12
In collaboration with New Balance, Løbeshop came to us with the need of a campaign film for the Fresh Foam 1080 v12 running shoe. In our creative process, we came up with a humorous take on the project, promoting New Balance while maintaining Løbeshops light tone of voice. The outcome became a hero video focusing on the comradely between the runners, and the funny expressions of the spectators gazing at the runners as they passed them.
- Client / Løbeshop & New Balance
- Industry / Sport
- Market / Denmark, Sverige & Norge
- Deliveries / Concept, Video & Stills
- Cast / Søren Rand, Michelle Berthou, Jonas Due Windfeld, Kristine Matz, Alexander Siefert, Emil Sønnicksen, Simon Rugaard, Oscar Greibe Jensen, Bent Adler & Solveig Schumann
case.
New Balance - 1080 V12
In collaboration with New Balance, Løbeshop came to us with the need of a campaign film for the Fresh Foam 1080 v12 running shoe. In our creative process, we came up with a humorous take on the project, promoting New Balance while maintaining Løbeshops light tone of voice. The outcome became a hero video focusing on the comradely between the runners, and the funny expressions of the spectators gazing at the runners as they passed them.
- Client / Løbeshop & New Balance
- Industry / Sport
- Market / Denmark, Sverige & Norge
- Deliveries / Concept, Video & Stills
- Cast / Søren Rand, Michelle Berthou, Jonas Due Windfeld, Kristine Matz, Alexander Siefert, Emil Sønnicksen, Simon Rugaard, Oscar Greibe Jensen, Bent Adler & Solveig Schumann


































Director: Mikkel Siveløkke Møller
DOP: Jonas Siveløkke Møller
Still Photographer: Anders Mielskov Bang
Editor & colorist: Mikkel Siveløkke Møller
Art Direction: Anders Mielskov Bang
Production assistant: Bertil Feld
BTS: Mikkel Wellejus Dybæk
Team LB: Jesper Petersen, Malte Kirkebæk Weis & Lars Ivar Henriksen