case.
New Balance - SuperComp
When New Balance & Løbeshop told us about how insanely fast the new FuelCell Super Comp Trainer v2 were, we knew we had to make an epic, over the top cinematic campaign film for the new shoe. With a detailed storyboard and collaboration with the skilled FPV pilot Thomas Rafn, the outcome was a highly energetic film, with mesmerising sound design and creatives use of light and smoke. To support the video material, we also shot many still pictures during the production which essentially got utilized on all Løbeshop’s channels.
- Client / Løbeshop & New Balance
- Industry / Sport
- Market / Denmark, Sverige & Norge
- Deliveries / Concept, Video & Stills
- Cast / Malte Kirkebæk Weis
case.
New Balance - SuperComp
When New Balance & Løbeshop told us about how insanely fast the new FuelCell Super Comp Trainer v2 were, we knew we had to make an epic, over the top cinematic campaign film for the new shoe. With a detailed storyboard and collaboration with the skilled FPV pilot Thomas Rafn, the outcome was a highly energetic film, with mesmerising sound design and creatives use of light and smoke. To support the video material, we also shot many still pictures during the production which essentially got utilized on all Løbeshop’s channels.
- Client / Løbeshop & New Balance
- Industry / Sport
- Market / Denmark, Sverige & Norge
- Deliveries / Concept, Video & Stills
- Cast / Malte Kirkebæk Weis































Director: Mikkel Siveløkke Møller
DOP: Jonas Siveløkke Møller
Still Photographer: Anders Mielskov Bang
FPV-Pilot: Thomas Rafn-Larsen
Editor & colorist: Mikkel Siveløkke Møller
Art Direction: Anders Mielskov Bang
Production assistant: Bertil Feld
BTS: Mikkel Wellejus Dybæk
Team LB: Jesper Petersen, Malte Kirkebæk Weis & Lars Ivar Henriksen