When New Balance & Løbeshop told us about how insanely fast the new FuelCell Super Comp Trainer v2 were, we knew we had to make an epic, over the top cinematic campaign film for the new shoe. With a detailed storyboard and collaboration with the skilled FPV pilot Thomas Rafn, the outcome was a highly energetic film, with mesmerising sound design and creatives use of light and smoke. To support the video material, we also shot many still pictures during the production which essentially got utilized on all Løbeshop’s channels.