case.
Nike - Running Starts Here
We developed and produced the idea of this Nike campaign for Sportmaster. The aim of this campaign was to motivate customers to go out and run even when the forecast suggests rain, bluster, and darkness. The production execution took place at night, where we were responsible for producing both photo and video content for web, organic, and paid social. We made a hero film and four individual videos of four personalities: Ida Karstoft, Benjamin Vedel, Malte Ebert og Laura Grønbech.
- Client / Nike & Sportmaster
- Industry / Sport
- Market / Denmark
- Deliveries / Concept, stills & video
- Cast / Malte Ebert, Benjamin Lobo Vedel, Ida Kathrine Karstoft & Laura Grønbech
case.
Nike - Running Starts Here
We developed and produced the idea of this Nike campaign for Sportmaster. The aim of this campaign was to motivate customers to go out and run even when the forecast suggests rain, bluster, and darkness. The production execution took place at night, where we were responsible for producing both photo and video content for web, organic, and paid social. We made a hero film and four individual videos of four personalities: Ida Karstoft, Benjamin Vedel, Malte Ebert og Laura Grønbech.
- Client / Nike & Sportmaster
- Industry / Sport
- Market / Denmark
- Deliveries / Concept, stills & video
- Cast / Malte Ebert, Benjamin Lobo Vedel, Ida Kathrine Karstoft & Laura Grønbech
































Director: Jonas Siveløkke Møller
Still Photographer: Niki Wacherhausen
DOP: Mikkel Siveløkke Møller
FPV Pilot: Thomas Rafn-Larsen
Art Direction: Anders Mielskov Bang
MUA: Maria Prien Trabjerg
Editor & colorist: Mikkel Siveløkke Møller
Stylist: Monica Jin
Runner: Anders Landgrebe Nielsen
BTS: Mikkel Wellejus Dybæk
Team SM: Hanna Lindskov Christensen & Monica Jin