We developed and produced the idea of this Nike campaign for Sportmaster. The aim of this campaign was to motivate customers to go out and run even when the forecast suggests rain, bluster, and darkness. The production execution took place at night, where we were responsible for producing both photo and video content for web, organic, and paid social. We made a hero film and four individual videos of four personalities: Ida Karstoft, Benjamin Vedel, Malte Ebert og Laura Grønbech.