For this project, Mollers co-created the concept for a campaign for Nike that had to go live on Sportmaster’s channels. We approached the task by creating 3 episodes telling the story of Malte Ebert’s mission to run 10k at the end of the summer. The campaign invites the user to follow Malte’s journey to become ready for his goal alongside Sparta’s running coaches Christian Friis and Pernille Pape. This is episode 1 of 3.