case.

Reebok - Back to training

Fitness centres across the country stood empty for a long time due to Covid-19. As the situation got better in Denmark, the centres got the opportunity to reopen. To prepare all Danes for this comeback we together with Reebok and Sportmaster created the campaign named Back to training. This promotion consisted of both still pictures and videos. It was very important for us that we remained true to Reebok’s brand and vision, we therefore directed our focus on being tough, having fun and pushing limits.

case.

Reebok - Back to training

Fitness centres across the country stood empty for a long time due to Covid-19. As the situation got better in Denmark, the centres got the opportunity to reopen. To prepare all Danes for this comeback we together with Reebok and Sportmaster created the campaign named Back to training. This promotion consisted of both still pictures and videos. It was very important for us that we remained true to Reebok’s brand and vision, we therefore directed our focus on being tough, having fun and pushing limits.