Under Armour - Mads Tömörkényi
Sportmaster reached out to us as they were in necessity of new material to lauch Under Amour’s new “Rush Technology”. They desired our creative take on the campaign. We therefore went into our thinking box and progressed a proposal for how to best demonstrate Under Amour’s new technology. The result is as seen above a portrait video of Mads Tömörkény. It was very important for us that we stayed true to the Brand’s values and visions. We for that reason focused a lot on expressing the feel of passion and design however, also the thought of inspiring with performance solutions. To support the video material, we moreover shot some still pictures that got used on Sportmaster’s channels.
Credits:Director: Mikkel Siveløkke MøllerDOP: Jonas Siveløkke MøllerEditor: Mikkel Siveløkke MøllerStill Photographer: Jonas Siveløkke Møller
Team Sportmaster: Anne-Sofie Munk
Under Armour - Mads Tömörkény
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