We went to Mallorca to create a cycling campaign for Sports Direct and Sports World - built to roll out across multiple European markets.
Client
Sports World
Industry
Sport
Scope of work
/ Film / Stills / Concept development
From concept to final cut, we handled the full production, capturing the energy, freedom, and vibe of cycling in Mallorca’s stunning landscapes.
We teamed up with local riders to bring a natural, authentic feel to the campaign. Big thanks to the Sports Direct/World for the trust and creative freedom.
Before shoot day, our team spent three days biking across Mallorca - scouting, exploring, and mapping out the strongest locations.
By getting out there early, we locked down the spots that matched the vibe and vision.
