This project, created for the Joe & The Juice employee app, brings their four core virtues to life and highlights what makes their culture so unique. From storyboarding to final post-production, we were involved in every step of the journey, ensuring the vision came to life.
Client
Joe and the Juice
Industry
Food
Scope of work
/ Film / Stills / Concept development
The production took place over three days in London and one in Copenhagen, capturing the true essence of Joe & The Juice’s culture.
The first video featured here is the hero film, which brings together all four of Joe & The Juice’s core virtues in one dynamic piece. In addition to the hero, we also created four individual cutdowns, each focusing on one specific virtue. These shorter edits allowed us to dive deeper into the meaning behind each value and how it shows up in daily life at Joe & The Juice.
In “Social Ties,” we highlight the value of connection in Joe’s culture.
It’s not just about working side by side - it’s about being present, building trust, and making every interaction count, across stores and roles.
The second cutdown, “Growth,” dives into what it means to grow at Joe & The Juice.
From new skills to leadership opportunities, it’s all about being curious and open to what’s next.
The “Inclusion” film highlights the virtue to welcome anyone into the Joe culture.
At Joe, being inclusive means inviting anyone into the culture - and making sure they feel they truly belong.
The final cutdown, “Positive Attitude,” is about choosing how you show up - even on the tough days.
At Joe, it’s about seeing the coffee cup as half full, staying optimistic, and lifting the energy around you.
