We developed and produced the idea of this Nike campaign for Sportmaster. The aim of this campaign was to motivate customers to go out and run even when the forecast suggests rain, bluster, and darkness.
Client
Nike & Sportmaster
Industry
Sport
Scope of work
/ Film / Stills / Concept development
The production execution took place at night, where we were responsible for producing both photo and video content for web, organic, and paid social.
We made a hero film and four individual videos of four personalities: Ida Karstoft, Benjamin Vedel, Malte Ebert og Laura Grønbech.
Visually, we aimed to reflect the real conditions of running during colder months.
The look is urban, minimal, and true to the environment most runners face throughout the season.
