In this campaign, Sportmaster aimed to emphasize the importance of community within racket sports.
Client
Sportmaster
Industry
Sport
Scope of work
/ Film / Stills / Concept development
We decided to incorporate three different racket sports: tennis, padel, and table tennis.
By combining these sports in our campaign, we could create a broader and more inclusive appeal to all those who share a love for racket sports.
After extensive planning and execution, we delivered not just one but four films to Sportmaster.
Our centerpiece, the Hero film, captured the essence of the racket sports community by uniting across the three sports. In addition to the Hero film, we also created individual films for each sport.
