Universal Music approached us with a request to help them with the launch film of SUSPEKT’s version of the iconic Hummel 86 jersey.
Client
Suspekt, Hummel & Universal Music
Industry
Sport & Music
Scope of work
Film
The jersey is a symbol of unity and respect.
This project was all about unity. The jersey became more than just a piece of clothing - it stood as a symbol of identity, pride, and community. Through each scene, we wanted to show how that symbol connects across generations, backgrounds, and personalities.
A Campaign Shot in Two Days
The campaign was filmed over two full days - from the iconic Parken Stadium to street-level portraits across the city.
Every shot, location, and voice was chosen to reflect that shared feeling - of standing for something bigger than yourself.
