Universal Music approached us with a request to help them with the launch film of SUSPEKT’s version of the iconic Hummel 86 jersey.
Client
Suspekt, Hummel & Universal Music
Industry
Sport & Music
Scope of work
Film
The jersey is a symbol of unity and respect.
This project was all about unity. The jersey became more than just a piece of clothing - it stood as a symbol of identity, pride, and community. Through each scene, we wanted to show how that symbol connects across generations, backgrounds, and personalities. Every shot, location, and voice was chosen to reflect that shared feeling - of standing for something bigger than yourself.
The campaign was filmed over two full days - from the iconic Parken Stadium to street-level portraits across the city.
This project was all about unity. The jersey became more than just a piece of clothing - it stood as a symbol of identity, pride, and community. Through each scene, we wanted to show how that symbol connects across generations, backgrounds, and personalities.
Every shot, location, and voice was chosen to reflect that shared feeling - of standing for something bigger than yourself.
